It’s extremely important that you aim your product/ service at the right target market.
Aim too high and you don’t get any takers because you lack experience, don’t have the portfolio yet or your company is too small to chew the kind of business they can throw at you.
Aim too low and you might get a good amount of business, but it makes you miserable because the profit is too small and this target group can’t afford to pay you more. You are enslaved to the equation of work much much harder to earn more.
Find the sweet spot. Fish in the right pond where the clients are of the right size and they can pay you well and the deals they give you will stretch and challenge you without breaking you.
This story of target market was already told to you in the bedtime story: Goldilocks and the 3 Bears.
Find the sweet spot. It’s the best Gift you can give your business.
Finding it means your business grows. You make money. You are happy.
Not finding it might mean you keep chasing your own tail for many years to come, breaking chairs and burning your tongue on hot porridge.